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China (Chinese) Global (English) Japan (Japanese) Malaysia (English) Singapore (English) UAE (English) USA (English)

Retail and Fast-Moving Consumer Goods (FMCG)

Leveraging digital technology, iSoftStone provides marketing consulting, customer experience management, and digital marketing operational services to clients in the retail and FMCG industry. Introducing concepts such as private domain operations, scene marketing, customer operations, repurchase awakening, and CRM operations on top of basic market and sales services, the company offers advanced market strategy operations and efficient sales strategy operations. Over the past three years, iSoftStone's digital marketing has deeply penetrated enterprise operations and research and development, and IT levels, reaching multiple levels and dimensions of business, with a focus on large B2B enterprises' market and sales demands. The company has evolved into a multifaceted business covering enterprise operations, research and development, and IT. Driven by the "Research + Product + Service" model, iSoftStone accelerates the digital operations of clients in the retail and FMCG industry.

Scope of Services

Market and Sales Services

Market operations, data operations, activity operations, content operations, and sales operations.
Operational Services

Comprehensive member operation system, covering member system, member assets, member orders, member services, member benefits, and member behavior.
Marketing R&D Services

Demand analysis of marketing touchpoints and tools, product design, development, testing, operation, and maintenance.
Digital Marketing Products

User operations, private domain community traffic operations, platform products and operations.

Service Advantages

Global Coverage

Key coverage in domestic cities: Shanghai, Guangzhou, Beijing; Early coverage in overseas cities: North America - Seattle.
Wide Range of Industries

Electronic high-tech, dairy products, health care, eyewear, cosmetics, e-commerce/retail, sportswear, coffee and soft drinks, luxury goods.
Continuous Innovation

Product design, development, testing, operation, and maintenance of marketing touchpoints and tools.
System Expertise

Member operation services and a member operation platform, including a 6+6 member matrix.